Online artist shop and digital art

Sell prints, digital downloads and custom pieces to buyers across Australia through your own online shop.

Artist painting on a canvas in a light, airy studio.
Startup costA$200 to A$1.5k
Monthly revenueA$100 to A$2k
Time needed6+ h/week
First incomeMonths
  • A$200-1.5k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

You build an online presence for your art and sell prints, downloadable artwork and custom digital pieces such as illustrated portraits. Printing can be done through a local print-on-demand or print studio partner.

Your first three steps

  1. Choose 5 to 10 pieces to turn into prints and test print quality with a local print studio
  2. Set up a simple online shop or marketplace store with clear sizes, prices and postage costs
  3. Post your work regularly on social media and offer a custom illustration service to start getting orders
Who pays

Online shoppers wanting wall art, gift buyers, small businesses needing illustrations, and followers who like your style.

How it makes money

Sales of prints and downloads through your shop or a marketplace, plus paid custom illustration work for clients.

Skills that help
  • Digital or traditional art that suits print
  • Photographing or scanning artwork
  • Social media and basic marketing
  • Setting up and managing an online shop
Watch out for
  • You will need an ABN, and GST registration once turnover reaches the threshold
  • Check you own the rights to everything you sell, including fonts and stock elements
  • Postage, platform fees and returns can eat into margins, so price carefully
  • Competition online is strong, so a clear style helps you stand out
  • Consider terms for custom work covering payment, revisions and usage rights

Deep research report · Australia

Everything you need to start: online artist shop and digital art

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online art shop?

Startup costs are typically around $200 to $1,500, depending on your shop platform, print partner and how you scan or photograph your artwork. This is an estimate only.

How much can I earn selling prints and digital art online?

Monthly revenue is typically estimated at around $100 to $2,000, depending on your style, pricing and how much you promote your shop. Postage, platform fees and returns can eat into margins. Hours start at about 6 a week.

What should I check before selling art prints online in Australia?

Check you have an ABN, and GST registration once turnover reaches the threshold. Also check you own the rights to everything you sell, including fonts and stock elements, and set terms for custom work covering payment, revisions and usage rights.

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Photo: pieonane on Pixabay

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