Botanica market stall

Market visitors, festival crowds and members of local communities who follow folk or spiritual traditions.

Direct sales at the stall, with pricing set by item margin. Stall fees are paid per market day.

• Friendly, respectful conversation with customers
• Setting up an attractive display
• Stock handling and basic cash and card payments

• Public liability insurance, which most markets require
• Market organisers may have rules on incense, open flame and candles, so check before attending
• Herbs sold with health claims can fall under TGA therapeutic goods rules, so check before you describe benefits
• Check state or council rules for trading at markets and events
• Weather and uneven income from market to market

Startup costs are estimates, typically around $2,000 to $8,000, depending on your stock, stall setup, display and insurance. Public liability insurance is something most markets require, so it is worth factoring in.

Monthly revenue is typically around $800 to $4,000 as an estimate, depending on how many markets you attend, the weather and your product range. Income can vary from market to market, and this is before your costs.

Check whether market organisers have rules on incense, open flame and candles, and whether your state or council has trading rules for markets. Also check TGA rules before describing herb benefits, and public liability insurance requirements.