Multi-day christmas market series

Stallholders and food vendors pay stall fees. Sponsors, local businesses and sometimes visitors (through entry or activity tickets) add to income.

Tiered stall fees for different site sizes and food vendors, sponsor packages, and optional ticketed extras. Costs include venue, insurance, staff, toilets, fencing, marketing and entertainment.

• Event planning and logistics
• Negotiating with venues, councils and sponsors
• Marketing and social media
• Managing a small team and budget

• Public liability insurance with suitable cover for larger crowds; check requirements with your insurer and the venue
• Council event permits, road closures, traffic management and noise rules; check what applies in your area
• Food vendor registration and food safety rules, plus rules on alcohol if any is sold; check your state's liquor licensing body
• Workers compensation insurance if you hire paid staff; check your state scheme
• Seasonal income and high upfront costs, so a poor weather weekend can hurt cash flow

Startup costs are typically around $15,000 to $60,000, depending on the venues, permits, insurance, marketing, entertainment and any staff. High upfront costs and seasonal income mean cash flow needs careful planning.

Check council event permits, road closures, traffic management and noise rules for your area. Also check public liability cover suited to larger crowds, food vendor registration, your state's liquor licensing body if alcohol is sold, and workers compensation if you hire staff.

Revenue is typically around $2,000 to $10,000 a month, depending on stall numbers, sponsors and ticketed activities. Income is seasonal, and a poor-weather weekend can hurt cash flow, so budget with a buffer.