On-Location business and marketing photographer

Travel to local businesses to shoot staff, premises, food and marketing images for their websites and ads.

A photographer photographing a product on a table under studio lights.
Startup costA$3k to A$12k
Monthly revenueA$1k to A$6k
Time needed10+ h/week
First incomeWeeks
  • A$3k-12k
  • Part-time
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

Commercial photography at clients' workplaces: team headshots, interiors, products in use and lifestyle images for websites, social media and advertising.

Your first three steps

  1. Put together a portfolio showing the type of local business you want to work with, such as cafes or tradies
  2. Create a simple project quote template with clear deliverables, editing time and usage terms
  3. Contact local businesses, marketing freelancers and web designers to offer your services and ask for referrals
Who pays

Cafes, restaurants, trades businesses, real estate and professional firms, tourism operators and marketing agencies.

How it makes money

Half-day or full-day rates, or a fixed price per project, with editing included. Repeat work comes from ongoing content needs.

Skills that help
  • Portable lighting and camera skills
  • Photo editing
  • Working with people on set
  • Quoting and client management
Watch out for
  • Public liability insurance and equipment insurance, as you work at clients' premises
  • Check whether you need permits for shooting in public spaces or council-owned locations
  • Get written agreements covering copyright, usage and payment terms, and consent from people who appear in images
  • Register for an ABN, and check the GST registration threshold
  • Drone photography has extra rules, check with the Civil Aviation Safety Authority (CASA) before offering it

Deep research report · Australia

Everything you need to start: on-location business and marketing photographer

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a commercial photography business in Australia?

Estimates suggest startup costs are typically around $3,000 to $12,000, depending on the camera, portable lighting, editing software and insurance you need. Your existing gear will affect where you land in that range.

How much can an on-location business photographer earn?

Monthly revenue is typically around $1,000 to $6,000, depending on how many clients you book, the type of shoots you offer and how much time you can commit each week.

What rules and permits should I check for commercial photography?

Check public liability and equipment insurance, whether you need permits for public or council-owned locations, and written agreements covering copyright, usage and consent. Also check ABN and GST registration, and CASA rules before offering drone photography.

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