Online costume and props store
Sell costumes, props and dress-ups online and post them Australia-wide, with bulk deals for schools.
- A$2k-12k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
A website selling costumes, accessories and props, with stock bought from wholesalers or dropshipped. You could focus on a niche such as kids' dress-ups, historical costumes or school book week outfits.
Your first three steps
- Choose a niche and compare local and overseas suppliers on price, quality and delivery times
- Set up a shop on a platform like Shopify and list a small range with good photos and size guides
- Email local schools and theatre groups about bulk pricing, and run a small social media campaign ahead of a peak season
Who pays
Parents, party planners, schools, theatre groups and event organisers who prefer to order from home.
How it makes money
Margin on each item sold, plus larger orders from schools and groups. Shipping charges can help cover postage costs.
Skills that help
- Building or managing an online shop
- Product photography and descriptions
- Stock and order management
- Online marketing
Watch out for
- Product safety rules for children's items and imported goods, check with the ACCC
- Australian Consumer Law on refunds, returns and accurate descriptions
- Long supplier lead times and sizing returns eating into profit
- Copyright and licensing on character costumes
- Register for GST once turnover reaches the threshold
Deep research report · Australia
Everything you need to start: online costume and props store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online costume store?
Startup costs are typically around $2,000 to $12,000, depending on your website, how much stock you buy and whether you dropship. Treat this as an estimate and cost out your own platform, stock and marketing.
How much can an online costume and props store earn?
Monthly revenue is typically around $500 to $5,000, depending on your niche, marketing and stock range. Long supplier lead times and sizing returns can eat into profit, so allow for them in your planning.
What rules should I check before selling costumes online?
Check product safety rules for children's items and imported goods with the ACCC, and Australian Consumer Law on refunds, returns and accurate descriptions. Also check copyright and licensing for character costumes, and GST registration once turnover reaches the threshold.
Other ways to run this business
Costume and dress-up shop
Run a small shop selling costumes, wigs and props to families, schools and local theatre groups.
- A$25k-90k
- Full-time
- Own premises
Home-based costume hire and sales
Hire and sell costumes by appointment from home, building a wardrobe for schools and local theatre groups.
- A$1.5k-8k
- Side hustle
- From home
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