Ads specialist for online shops

Owners of small and mid-sized online shops, often on Shopify or WooCommerce, who want more online sales.

A monthly retainer, sometimes tied partly to ad spend level, plus setup fees for product feeds and tracking.

• Google Shopping and Meta catalogue ads
• Analytics and conversion tracking
• Spotting what makes a shop convert

• Professional indemnity insurance, check what cover fits your work
• Keep client data and customer privacy in line with the Privacy Act, check if it applies to your clients
• Ad accounts can be suspended by the platforms, so agree who owns the accounts in your contract
• Results depend on the client's products and pricing, so set expectations early
• GST registration once your turnover reaches the threshold

Startup costs are typically around $500 to $3,000, depending on the tools, software and set-up you choose. These are estimates only, and your own costs will vary with what you already own and how you plan to work.

Monthly revenue is typically around $1,500 to $7,500, depending on how many clients you take on and how many hours you work. This is an estimate, and results also depend on each client's products and pricing.

Check what professional indemnity insurance suits your work, whether the Privacy Act applies to your clients' customer data, and who owns the ad accounts in your contract. Also check when GST registration applies once your turnover reaches the threshold.