Appointment-Only electric motorcycle dealer

Riders and commuters who research online and want a test ride, plus small businesses looking at electric bikes for deliveries.

Margin on bikes sold, plus accessories and gear, with referral income from partner workshops or finance providers where permitted.

• Online marketing and social media
• Sales and customer service
• Organising bookings and test rides
• Basic knowledge of electric motorcycles

• Selling bikes usually needs a motor dealer licence in most states, and the rules differ, so check with your state's licensing or fair trading body
• Insurance for demo bikes, test riders and public liability, as test rides carry real injury risk
• Check what is needed to ride demo bikes legally on the road, such as registration and rider licence checks for customers
• Lithium battery storage and charging at home or in a storage unit, plus council and insurer rules
• Check zoning if you store or show bikes at a home address
• Consumer law obligations on warranty and refunds apply to online sales too
• Slow sales can mean months of costs before income, so keep some cash in reserve

Startup costs are typically around $50,000 to $180,000, depending on how many demo bikes you buy, your storage space and marketing. Slow sales can mean months of costs before income, so keep some cash in reserve.

Monthly revenue is typically estimated at around $10,000 to $50,000, depending on how many bikes you sell and how well your online marketing brings in test rides. That is revenue, not profit.

Check whether you need a motor dealer licence with your state's licensing or fair trading body. Also check demo bike insurance and test-ride requirements, lithium battery storage and charging, zoning for home storage, and consumer law on warranty and refunds.