Freelance exhibition and trade show planner

Plan and coordinate exhibitions for organisers, from venue and suppliers to run sheets and on-the-day management.

Startup costA$500 to A$3k
Monthly revenueA$1k to A$5k
Time needed10+ h/week
First incomeMonths
  • A$500-3k
  • Side hustle
  • From home

Estimates for a small start in Australia, not guarantees.

What it is

You manage the planning of trade shows and exhibitions: booking venues, coordinating suppliers, handling exhibitor information, building timelines and budgets, and running the event on the day. Most planning is done from home, with site visits and show days on location.

Your first three steps

  1. Write a one-page services outline and a sample budget and timeline for a small expo
  2. Contact local industry associations and small organisers to offer planning help for their next show
  3. Get an ABN, set up simple invoicing and arrange public liability and professional indemnity insurance quotes
Who pays

Industry associations, trade show organisers, councils, and companies running their own exhibitions or expos.

How it makes money

A project fee or monthly retainer for each event, or an hourly or daily rate. Some planners also earn a commission from suppliers, which should be disclosed to clients.

Skills that help
  • Organising and project management
  • Negotiating with venues and suppliers
  • Budgeting and keeping to deadlines
  • Clear communication under pressure
Watch out for
  • Public liability and professional indemnity insurance, and check what venues require from you
  • Council approval may be needed if you run the business from home, check with your local council
  • Contracts with venues and suppliers, so check who is liable for cancellations and cost overruns
  • Check whether event permits, safety plans or traffic management are needed for each venue and state
  • Uneven income, because work clusters around show dates

Deep research report · Australia

Everything you need to start: freelance exhibition and trade show planner

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start as a freelance exhibition planner?

Startup costs are typically around $500 to $3,000, depending on your equipment, software and insurance. Check what insurance venues require from you, including public liability and professional indemnity.

How much can a freelance exhibition planner earn?

Monthly revenue is typically around $1,000 to $5,000, depending on how many shows you plan and your fees. Expect at least about 10 hours a week. Income can be uneven because work clusters around show dates.

What rules should I check before planning exhibitions?

Check whether you need council approval to run the business from home, and whether event permits, safety plans or traffic management are needed for each venue and state. Review venue and supplier contracts for liability on cancellations and cost overruns.

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