Freelance brand identity designer

Start-ups, tradies going out on their own, cafes, health clinics and other small businesses that need a professional look.

Fixed-price packages (for example logo only, or full identity with guidelines), plus extra charges for add-ons like stationery or social media templates.

• Graphic design and typography
• Listening to clients and turning ideas into a clear brand
• Presenting and explaining design choices
• Managing projects and deadlines

• Check whether your local council has rules for running a business from home
• Consider professional indemnity and public liability insurance
• Use a written contract that covers revisions, payment stages and who owns the final designs
• Check that names and logos don't clash with existing trade marks (IP Australia's search tool is a starting point)
• Check when you need to register for GST as your turnover grows

Startup costs are typically around $500 to $3,500, depending on your computer, design software, portfolio website and any insurance. These are estimates, so adjust them to the equipment you already own.

Check whether your local council has rules for running a business from home, and consider professional indemnity and public liability insurance. Use a written contract covering revisions, payment stages and ownership of final designs.

Monthly revenue is typically around $1,000 to $5,000, depending on how many projects you take on and what you charge. The estimate assumes from about 10 hours a week. These are estimates, not guarantees.