Online furniture store

Sell furniture online and have suppliers deliver direct, so you don't need a showroom or much stock.

Sofas and dining tables displayed in a bright furniture showroom.
Startup costA$1.5k to A$8k
Monthly revenueA$1k to A$8k
Time needed10+ h/week
First incomeMonths
  • A$1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A website or online marketplace store selling a focused range of furniture, such as home office, outdoor or kids' rooms. Orders are shipped from your suppliers or a small storage space.

Your first three steps

  1. Pick a narrow niche and approach Australian wholesalers or importers about drop-shipping or trade accounts
  2. Register an ABN and set up a simple online store with clear delivery and returns pages
  3. List a small starter range, then test social media and marketplace listings to get your first orders
Who pays

Households furnishing a home, renters, students and small offices who buy online and want delivery.

How it makes money

You buy at wholesale or trade prices and sell at a markup. Extra income can come from delivery fees and add-ons like assembly.

Skills that help
  • Choosing products that sell
  • Online marketing and photography
  • Customer service and handling returns
Watch out for
  • Australian Consumer Law: check your obligations on refunds, repairs and guarantees
  • Freight costs and damage in transit for bulky items, check supplier terms and insurance
  • Product safety standards for items like cots, bunk beds and children's furniture, check with the ACCC
  • GST registration once turnover reaches the threshold
  • Public liability and product liability insurance

Deep research report · Australia

Everything you need to start: online furniture store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online furniture store in Australia?

Startup costs are typically estimated at around $1,500 to $8,000, depending on your website or marketplace setup, photography, marketing, and whether you hold any stock in a small storage space or have suppliers ship direct.

What rules should I check before selling furniture online?

Check your Australian Consumer Law obligations on refunds, repairs and guarantees. Check product safety standards for items like cots and bunk beds with the ACCC, supplier freight and transit damage terms, GST registration, and public liability and product liability insurance.

How much can an online furniture store earn?

Monthly revenue is typically estimated at around $1,000 to $8,000, depending on your product range, pricing and marketing. The estimates assume at least around 10 hours a week, and freight costs on bulky items can affect margins.

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Photo: Engin_Akyurt on Pixabay

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