Online card and stationery store

Sell cards, wrapping and small stationery online from home, posting orders to customers around Australia.

Rack of colourful greeting cards and wrapping paper in a card shop.
Startup costA$1.5k to A$8k
Monthly revenueA$800 to A$4k
Time needed8+ h/week
First incomeWeeks
  • A$1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling a focused range of greeting cards, gift wrap and stationery, such as quirky birthday cards or cards by Australian illustrators. You pack and post orders from home.

Your first three steps

  1. Pick a niche, like milestone birthdays, eco-friendly cards or local artists, and test interest with friends and social media
  2. Ask wholesalers or independent designers about trade accounts and minimum orders
  3. Set up a simple online shop, work out postage prices and photograph your first range
Who pays

Online shoppers who want cards and gifts that are different from the supermarket range, and people sending a card and small gift directly to someone.

How it makes money

Markup on stock bought wholesale or printed from your own licensed designs. Card and gift bundles and multi-card packs raise the order value so postage costs are covered.

Skills that help
  • Basic website or online shop setup
  • Product photography and descriptions
  • Packing and keeping on top of orders
Watch out for
  • Check your local council about rules for running a business from home, including storing stock
  • Copyright, only sell designs you have bought or are licensed to use
  • Australian Consumer Law covers refunds, returns and accurate product descriptions
  • Postage costs can eat into margins on low-priced items, so test shipping prices
  • ABN, and GST once turnover reaches the threshold

Deep research report · Australia

Everything you need to start: online card and stationery store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online card and stationery store?

Startup costs are typically around $1,500 to $8,000, depending on how much stock you buy, how you set up your online shop and what packaging you need. These are estimates only.

What rules should I check before selling cards online?

Check your local council about rules for running a business from home, including storing stock. Only sell designs you have bought or are licensed to use, check Australian Consumer Law on refunds and descriptions, and check ABN and GST registration.

How much revenue can an online card store make?

Monthly revenue is typically around $800 to $4,000, depending on your range and how you attract customers. Postage can eat into margins on low-priced items, so test shipping prices. You would typically plan on at least about 8 hours a week.

Other ways to run this business

Similar retail ideas

Photo: jhenning on Pixabay

More ideas →