Online card and stationery store
Sell cards, wrapping and small stationery online from home, posting orders to customers around Australia.
- A$1.5k-8k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop selling a focused range of greeting cards, gift wrap and stationery, such as quirky birthday cards or cards by Australian illustrators. You pack and post orders from home.
Your first three steps
- Pick a niche, like milestone birthdays, eco-friendly cards or local artists, and test interest with friends and social media
- Ask wholesalers or independent designers about trade accounts and minimum orders
- Set up a simple online shop, work out postage prices and photograph your first range
Who pays
Online shoppers who want cards and gifts that are different from the supermarket range, and people sending a card and small gift directly to someone.
How it makes money
Markup on stock bought wholesale or printed from your own licensed designs. Card and gift bundles and multi-card packs raise the order value so postage costs are covered.
Skills that help
- Basic website or online shop setup
- Product photography and descriptions
- Packing and keeping on top of orders
Watch out for
- Check your local council about rules for running a business from home, including storing stock
- Copyright, only sell designs you have bought or are licensed to use
- Australian Consumer Law covers refunds, returns and accurate product descriptions
- Postage costs can eat into margins on low-priced items, so test shipping prices
- ABN, and GST once turnover reaches the threshold
Deep research report · Australia
Everything you need to start: online card and stationery store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online card and stationery store?
Startup costs are typically around $1,500 to $8,000, depending on how much stock you buy, how you set up your online shop and what packaging you need. These are estimates only.
What rules should I check before selling cards online?
Check your local council about rules for running a business from home, including storing stock. Only sell designs you have bought or are licensed to use, check Australian Consumer Law on refunds and descriptions, and check ABN and GST registration.
How much revenue can an online card store make?
Monthly revenue is typically around $800 to $4,000, depending on your range and how you attract customers. Postage can eat into margins on low-priced items, so test shipping prices. You would typically plan on at least about 8 hours a week.
Other ways to run this business
Greeting card and gift wrap shop
Run a small local shop selling cards, wrapping and stationery for birthdays and every occasion in between.
- A$25k-80k
- Full-time
- Own premises
Card and stationery market stall
Sell cards, wrapping and small stationery from a stall at weekend markets and seasonal fairs.
- A$1.5k-6k
- Side hustle
- Out and about
Similar retail ideas
Magazine and sundries market stall
Sell magazines, puzzle books, cards and small extras from a stall at weekend markets and local events.
- A$1.5k-8k
- Side hustle
- Out and about
Online games seller with market stalls
Sell board games, retro games and collectables online and at markets and conventions, with no shop rent.
- A$1k-8k
- Side hustle
- Online
Pop-up flamenco shop at classes and festivals
Bring flamenco shoes, skirts and accessories to classes, workshops and Spanish festivals so dancers can try before they buy.
- A$2k-8k
- Side hustle
- Out and about
New clothing stall at regular markets
Run a stall selling new clothing at several weekly markets, building a loyal local customer base.
- A$2k-8k
- Part-time
- Out and about
Online gift wrap and packaging store
Sell wrapping paper, ribbons and gift bags online to shoppers and small businesses that pack orders.
- A$2k-8k
- Side hustle
- Online
Novelty gift market stall
Sell gag gifts and quirky gadgets at weekend markets and events with low overheads.
- A$1.5k-8k
- Side hustle
- Out and about
Photo: jhenning on Pixabay