Online hair extensions shop

Sell clip-in, tape and weft hair extensions online to customers and stylists across Australia.

Bundles of human hair extensions arranged on a display table.
Startup costA$1.5k to A$8k
Monthly revenueA$1k to A$5k
Time needed8+ h/week
First incomeWeeks
  • A$1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A small online store selling human or synthetic hair extensions in a range of shades, lengths and fitting types, with stock kept at home and posted out.

Your first three steps

  1. Order samples from two or three suppliers and compare quality, shade range and prices
  2. Set up a simple online shop with clear photos, shade guides and a returns policy
  3. Post before-and-after photos on Instagram and TikTok and offer a launch discount to early customers
Who pays

Individual customers wanting length, volume or a colour change, plus some hairdressers buying small quantities.

How it makes money

You buy from a supplier and sell at a mark-up. You can add extras like brushes, storage and care products, and sell shade-matched bundles.

Skills that help
  • Online selling and social media
  • Knowing hair types, textures and shades
  • Good customer service and clear product photos
Watch out for
  • Australian Consumer Law: be honest about hair type and origin, and check your refund and guarantee obligations
  • Check the biosecurity and customs rules for importing human hair, and whether import GST applies
  • Register for an ABN, and check when you need to register for GST
  • Shade mismatch drives returns, so use accurate photos and shade charts
  • Check council rules if you store stock at home

Deep research report · Australia

Everything you need to start: online hair extensions shop

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online hair extensions shop?

Startup costs are estimates, typically around $1,500 to $8,000, depending on your opening stock range of shades and lengths, website setup, photography and marketing. A wider range of shades generally means more money tied up in stock.

What rules should I check before selling hair extensions in Australia?

Check Australian Consumer Law, including being honest about hair type and origin, and your refund and guarantee obligations. Also check biosecurity and customs rules for importing human hair, whether import GST applies, and when to register for GST.

How much can an online hair extensions shop earn?

Monthly revenue is an estimate, typically around $1,000 to $5,000, depending on your range, pricing and marketing. Shade mismatch drives returns, so accurate photos and shade charts matter. The estimate assumes at least about 8 hours a week.

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Photo: shc9607 on Pixabay

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