Online handbag and purse store

Individual shoppers buying for themselves or as gifts, usually found through Instagram, TikTok, search and email.

You buy at wholesale and sell at retail, keeping the margin after postage, payment fees and advertising. Seasonal gifting periods tend to be busier.

• Choosing products that suit a clear customer
• Product photography and social media
• Customer service and handling returns

• Australian Consumer Law covers refunds, faulty goods and misleading claims, so check your obligations
• Avoid selling counterfeit or replica designer bags, which can breach trade mark law
• Check if materials such as real leather or fur need specific labelling or origin claims
• Register for GST once your turnover reaches the threshold
• Running stock from home may need council approval, so check with your local council
• Postage costs and returns can eat into margins

Startup costs are typically around $1,500 to $8,000, depending on how much stock you buy, your website setup and whether you hold stock or have the supplier post orders. These are estimates, so plan your range carefully.

Check your Australian Consumer Law obligations on refunds, faulty goods and misleading claims. Avoid counterfeit or replica designer bags, check labelling for materials like leather or fur, and register for GST once turnover reaches the threshold.

Monthly revenue is typically around $500 to $5,000, depending on your range, marketing and customer base. Postage costs and returns can eat into margins. Plan on at least about 8 hours a week. These are estimates.