Hat stall at markets and events

Sell and fit hats at weekend markets, race days and country shows.

Assorted hats displayed on stands in a boutique with a customer trying one on.
Startup costA$2k to A$8k
Monthly revenueA$800 to A$4k
Time needed8+ h/week
First incomeWeeks
  • A$2k-8k
  • Side hustle
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

A portable hat stand you set up at weekend markets, festivals, agricultural shows and race-day events. Customers try hats on and you help with fit and style.

Your first three steps

  1. Visit a few local markets and events to see what hats sell and what stall fees are
  2. Register an ABN, buy a starter range and a simple stand with mirror, and book a trial stall
  3. Collect customer emails or social follows at each stall so people can buy again online
Who pays

Market and event visitors buying sun hats, felt and straw hats, or something to wear to a race day.

How it makes money

You sell hats at a markup over wholesale cost. Event fees are your main running cost, and busy event days can bring in most of a month's sales.

Skills that help
  • Friendly face-to-face selling
  • Fitting and styling advice
  • Planning stock and event calendars
Watch out for
  • Public liability insurance, which most markets ask to see
  • Stall fees and weather can hit profit, so check costs before committing
  • Some councils and event organisers have trader permit rules, so check with them
  • Register for GST once turnover reaches the threshold, and check with the ATO

Deep research report · Australia

Everything you need to start: hat stall at markets and events

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a hat stall in Australia?

Startup costs are estimated at typically around $2,000 to $8,000, depending on how much stock, stand equipment and insurance you buy. Stall fees and weather can affect profit, so check costs before committing to events.

How much can a market hat stall make?

Monthly revenue is estimated at typically around $800 to $4,000, depending on the events you attend, your stock and the season. That is revenue, not profit, so stall fees and stock costs come out of it. Plan on at least 8 hours a week.

Do I need insurance or permits to run a hat stall?

Things to check: public liability insurance, which most markets ask to see; trader permit rules with your council and event organisers; and GST registration once your turnover reaches the threshold, which you can confirm with the ATO.

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Photo: pixel2013 on Pixabay

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