Online denim store with market stalls

Shoppers who want a curated or hard-to-find selection, and market-goers who like to try before they buy.

Margin on each pair sold online and at the stall. Markets help build a local following and let you test which styles and sizes sell.

• Sourcing and buying
• Product photography and listings
• Social media
• Packing and posting orders

• High return rates for online clothing, so set a clear returns policy that meets Australian Consumer Law
• Market stall fees, public liability insurance requirements and any council permits (check with the market organiser)
• Storing stock at home may need council approval for a home-based business, so check locally
• ABN, and GST registration once turnover reaches the threshold
• Size and fit mismatches, so give clear measurements and photos

Startup costs are typically estimated at around $2,000 to $12,000, depending on how much stock you buy, how you set up your online store and what market stall equipment you need. Stock can be kept at home.

Monthly revenue is typically estimated at around $1,000 to $8,000, depending on your range, pricing, how many markets you attend and how well your online store performs. The estimate assumes at least about 10 hours a week.

Set a clear returns policy that meets Australian Consumer Law. Check stall fees, insurance and council permits with the market organiser, and whether storing stock at home needs council approval. Also register for an ABN and check GST.