Online jewellery and gift shop

Individual shoppers buying for themselves or as gifts for birthdays, weddings and anniversaries.

You buy stock at wholesale prices and sell at retail, keeping the margin after postage, packaging, payment fees and advertising.

• Eye for style and trends
• Product photography and writing listings
• Social media and customer service

• Check you have an ABN and whether you need to register for GST as your turnover grows
• Australian Consumer Law applies to refunds, guarantees and honest descriptions of metals and stones
• Be careful with claims like 'solid gold' or 'genuine diamond' and ask suppliers for proof
• Check whether your home needs council approval for a home-based business
• Consider insurance for stock and public liability, especially if you sell at markets too

Startup costs are typically around $1,000 to $6,000, depending on your opening stock, website, product photography and packaging. These are estimates, so compare wholesale suppliers or makers before deciding how much stock to buy.

Monthly revenue is typically around $300 to $4,000, depending on your product range, pricing, marketing and how quickly your audience grows. This is an estimate of revenue before the cost of stock and postage.

Check that you have an ABN and whether you need to register for GST as turnover grows. Australian Consumer Law applies to refunds and honest descriptions, so be careful with claims like 'solid gold' or 'genuine diamond' and ask suppliers for proof.