Small business video production

Shoot and edit short promo, social and training videos for local businesses and organisations.

A camera crew filming content with lights and monitors in a production studio.
Startup costA$2k to A$10k
Monthly revenueA$1k to A$6k
Time needed10+ h/week
First incomeWeeks
  • A$2k-10k
  • Side hustle
  • From home

Estimates for a small start in Australia, not guarantees.

What it is

A one-person or two-person production service that films and edits short videos for clients: promo clips, social media content, staff training and event highlights. You shoot on location and edit from home.

Your first three steps

  1. Make three sample videos (for friends, a local club or a small business at a discount) to build a showreel
  2. Set up an ABN, a simple price list and a basic client agreement covering revisions and usage rights
  3. Contact local businesses, agents and marketing freelancers with your showreel and offer a low-risk first project
Who pays

Local businesses, real estate agents, councils, community groups, not-for-profits and marketing agencies who need video but have no in-house team.

How it makes money

Fixed project fees per video or package, plus monthly retainers for regular social content. Extras such as captions, licensed music and extra edits can be priced separately.

Skills that help
  • Filming and editing video
  • Telling a clear story to a brief
  • Quoting, deadlines and client communication
Watch out for
  • Public liability insurance, and check whether you need equipment cover too
  • Music, footage and font licensing: only use content you have rights to
  • Drone filming has rules, check with CASA before flying for paid work
  • Filming people: get written releases, and check requirements for filming children or in public venues
  • Check whether your council requires approval for a home-based business

Deep research report · Australia

Everything you need to start: small business video production

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a video production business?

Startup costs are typically around $2,000 to $10,000, depending on the camera, audio and lighting gear, editing software and insurance you choose. Monthly revenue is estimated at around $1,000 to $6,000, depending on how many clients and projects you win.

What rules should I check before filming for clients?

Check CASA's rules before flying a drone for paid work, and get written releases when filming people, including checking requirements for children or public venues. Only use music, footage and fonts you have rights to, and consider public liability insurance.

What skills and time does a video production business need?

Estimates suggest at least around 10 hours a week, depending on your project load. You'll need filming and editing skills, the ability to tell a clear story to a brief, and good quoting, deadline and client communication habits.

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