Media training and interview coach

Coach business owners, experts and executives to speak confidently on radio, TV and in the press.

A consultant coaching a client before a television interview in a studio.
Startup costA$500 to A$3k
Monthly revenueA$600 to A$4k
Time needed5+ h/week
First incomeWeeks
  • A$500-3k
  • Side hustle
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

You run one-on-one or small-group sessions that prepare people for interviews, panel talks and tricky questions, including mock interviews with feedback.

Your first three steps

  1. Design a simple two-hour session with practice interviews and a feedback sheet
  2. Test it for free with a few contacts and film short clips, with their permission, to show results
  3. Approach local chambers of commerce and industry associations to offer a workshop
Who pays

Business owners, executives, health and legal professionals, councils, industry bodies and not-for-profits.

How it makes money

Fee per session or half-day workshop, with package pricing for teams and repeat refresher sessions.

Skills that help
  • Experience with interviews or broadcasting
  • Coaching and giving honest feedback
  • Presenting and public speaking
  • Patience with nervous clients
Watch out for
  • Consider professional indemnity and public liability insurance, especially if you hire venues
  • Get written permission before recording or sharing footage of clients
  • Work can be uneven, so plan for quiet months
  • Register for GST when your turnover reaches the threshold, and check with your accountant

Deep research report · Australia

Everything you need to start: media training and interview coach

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a media training business?

Startup costs are estimated at typically around $500 to $3,000, depending on your recording gear, insurance, marketing and whether you hire venues for sessions. Running sessions at client sites or online can keep costs lower.

What should I check before offering media training?

Consider professional indemnity and public liability insurance, especially if you hire venues. Get written permission before recording or sharing client footage. Check with your accountant about registering for GST when your turnover reaches the threshold.

How much revenue can media training bring in?

Monthly revenue is estimated at typically around $600 to $4,000, depending on how many clients and sessions you book. The estimates assume at least about 5 hours a week. Work can be uneven, so plan for quiet months.

Other ways to run this business

Similar creative ideas

Photo: TyliJura on Pixabay

More ideas →