Video and podcast production for businesses
Make videos, podcasts and articles for local businesses that want their own content but have no time to produce it.
- A$1.5k-8k
- Side hustle
- From home
Estimates for a small start in Australia, not guarantees.
What it is
A small content studio that plans, films or records, edits and publishes content for clients, such as short videos, customer stories, company podcasts and articles.
Your first three steps
- Produce two or three sample pieces for a local business, free or at a low rate
- Put together a simple portfolio site and a clear price list for packages
- Contact local businesses and business networks to offer a monthly content package
Who pays
Small and medium businesses, tradies, real estate agencies, clinics, community groups and local councils.
How it makes money
Monthly retainers for a set amount of content, or fixed project fees for videos and podcast episodes.
Skills that help
- Video or audio filming and editing
- Storytelling and scripting
- Managing clients and deadlines
Watch out for
- Public liability and professional indemnity insurance
- Music, image and footage licensing, only use properly licensed material
- Written contracts covering who owns the finished content
- Permission from people filmed, and from venues or councils for public filming
- Equipment and editing software costs add up, so start with a basic kit
Deep research report · Australia
Everything you need to start: video and podcast production for businesses
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a video and podcast production business?
Startup costs are typically around $1,500 to $8,000, depending on your camera, audio and lighting kit and your editing software. Equipment and software costs add up, so starting with a basic kit can keep spending lower.
How much can a content production studio earn?
Monthly revenue is typically around $800 to $6,000, depending on how many clients you take on, the projects you offer and your pricing. The estimate assumes at least about 10 hours a week, and results will vary.
What should I check before producing content for clients in Australia?
Check public liability and professional indemnity insurance, and licensing for any music, images and footage you use. Also check written contracts covering content ownership, and permission from people filmed and from venues or councils for public filming.
Other ways to run this business
Similar creative ideas
Drone photographer for property listings
Shoot aerial photos and short videos of homes and land for agents, builders and owners.
- A$2.5k-8k
- Side hustle
- Out and about
Online needlework and stitching shop
Sell embroidery kits, threads and fabrics to hobby stitchers through your own website and marketplaces.
- A$1.5k-8k
- Side hustle
- Online
Art sourcing for interior clients
Select and sell artwork for homes, offices and venues, working with designers and earning a margin on each placement.
- A$1.5k-8k
- Part-time
- Out and about
Tattoo artist renting a studio chair
Rent a chair in an established studio and tattoo your own clients without the cost of fitting out a shop.
- A$2k-8k
- Part-time
- Own premises
Glass blowing from a shared hot shop
Make vessels, ornaments and commissions by hiring time at an existing glass studio, with no furnace of your own.
- A$2k-8k
- Side hustle
- Own premises
Home flameworking glass studio
Blow and shape small glass pieces at a torch bench at home: beads, ornaments, pendants and little vessels.
- A$2.5k-8k
- Side hustle
- From home
Photo: StockSnap on Pixabay