Modelling agency with a small office and studio

Run a full-time agency with a small office, a casting space and a growing roster of models and clients.

Startup costA$8k to A$35k
Monthly revenueA$3k to A$15k
Time needed30+ h/week
First incomeMonths
  • A$8k-35k
  • Full-time
  • Own premises

Estimates for a small start in Australia, not guarantees.

What it is

A full-time agency with small premises where you hold castings, run test shoots and meet clients. You manage a larger roster across several categories and may have a booker or assistant helping you.

Your first three steps

  1. Write a business plan, check your finances and visit a few office or studio spaces to compare rents
  2. Set up your business structure with an ABN, a business bank account, contracts and insurance, then build a professional website with a portfolio for each model
  3. Run an open casting day, sign your first models and book meetings with 20 local brands and agencies
Who pays

Brands, advertising agencies, fashion labels, retailers and event organisers. Models pay nothing upfront; they are paid per job.

How it makes money

A commission on each model booking, plus a client service fee where agreed. Larger and repeat clients make income steadier over time.

Skills that help
  • Talent scouting and relationship building
  • Sales and contract negotiation
  • Managing bookings, payments and staff
  • Duty of care and professional communication
Watch out for
  • Never charge models upfront signing fees; check your state's fair trading rules
  • Working with children usually needs a check and child performer permits can vary by state, so check with your state authority
  • Check whether your state requires an agent or employment services licence
  • Rent and fit-out costs with uneven income, so keep a cash buffer
  • Public liability and professional indemnity insurance, and workers compensation once you hire staff
  • Check with your local council on zoning and signage for your premises
  • Safe, respectful casting and shoot practices, including privacy and image usage agreements

Deep research report · Australia

Everything you need to start: modelling agency with a small office and studio

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a modelling agency with an office?

Estimates suggest startup costs are typically around $8,000 to $35,000, depending on your premises, rent and fit-out. Income can be uneven, so it is worth keeping a cash buffer to cover rent in quieter months.

What rules should I check before opening a modelling agency?

Never charge models upfront signing fees, and check your state's fair trading rules. Check requirements for working with children and child performer permits, whether an agent or employment services licence applies, and council zoning and signage for your premises.

How much can a modelling agency with premises earn?

Estimates suggest monthly revenue is typically around $3,000 to $15,000, depending on your roster, clients and whether a booker helps. It is typically a full-time commitment of at least 30 hours a week.

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