Online outdoor gear store

Outdoor enthusiasts around Australia who want specialist gear and advice they cannot find in general stores.

Margin on each product sold, with extra income from bundles, gift cards and repeat customers. You can start with a small range and add products as sales grow.

• Knowledge of a specific outdoor niche
• Basic online shop setup
• Product photography and writing
• Stock and order management

• Public liability and product/stock insurance
• Australian Consumer Law, including returns, refunds and guarantees
• Restrictions on posting gas canisters, fuel and some other dangerous goods, check with couriers and Australia Post
• Return rates on clothing and footwear because of sizing
• Brand rules on online selling and pricing, check dealer terms
• Register for an ABN and check when GST registration applies
• Stock storage space if you hold it at home, check council rules for home-based businesses

Startup costs are typically around $5,000 to $25,000, depending on your range, how much stock you buy and your website setup. These are estimates, so plan your budget around real supplier and platform quotes.

Monthly revenue is typically around $2,000 to $10,000, depending on your niche, your range and how well you reach customers. This is revenue before costs, and the estimate assumes at least about 15 hours a week.

Check Australian Consumer Law on returns, refunds and guarantees, and restrictions on posting gas canisters and fuel with couriers and Australia Post. Also check brand dealer terms, ABN and GST registration, insurance, and council rules if you store stock at home.