Home-Based promotional products reseller

Source branded pens, mugs and clothing from suppliers and sell them to local businesses and clubs.

Branded pens, mugs and tote bags displayed on a table ready for printing.
Startup costA$300 to A$2.5k
Monthly revenueA$500 to A$4k
Time needed6+ h/week
First incomeWeeks
  • A$300-2.5k
  • Side hustle
  • From home

Estimates for a small start in Australia, not guarantees.

What it is

You work as the middle person: you help a business choose items like pens, drink bottles, tote bags or shirts, arrange the logo printing through a supplier, and manage delivery. You usually hold no stock.

Your first three steps

  1. Register for an ABN and set up a simple business name and email
  2. Open trade accounts with a few Australian suppliers and ask for sample kits and price lists
  3. Make a simple catalogue or website and pitch to 10 local businesses and clubs in your area
Who pays

Local businesses, tradies, schools, sports clubs, charities and event organisers that want branded items for marketing, uniforms or giveaways.

How it makes money

You buy from a wholesale supplier or decorator and add a margin to the price you quote. Repeat orders from regular clients are where most of the income builds.

Skills that help
  • Selling and following up quotes
  • Attention to detail on artwork and orders
  • Good communication with clients and suppliers
Watch out for
  • Check whether you need council approval to run a business from home
  • Public liability and possibly product liability insurance, check what suits you
  • Register for GST once your turnover reaches the threshold
  • Quotes must allow for delivery and setup costs, errors in printed items can be costly
  • Check imported goods meet Australian Consumer Law and product safety rules, especially for children's items

Deep research report · Australia

Everything you need to start: home-based promotional products reseller

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a promotional products business?

Estimates suggest startup costs typically around $300 to $2,500, depending on your samples, website and tools. Revenue is typically around $500 to $4,000 a month, depending on how many clients and orders you win.

What rules should I check before reselling promotional products?

Check whether you need council approval to run a business from home, and what public liability or product liability insurance suits you. Register for GST once turnover reaches the threshold. Also check imported goods meet Australian Consumer Law and product safety rules, especially for children's items.

What skills and time do I need to resell promotional products?

Estimates suggest at least around 6 hours a week, depending on how many quotes and orders you handle. Useful skills include selling and following up quotes, attention to detail on artwork and orders, and good communication with clients and suppliers.

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Photo: amarpreet25 on Pixabay

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