Online workwear and hi-vis store

Sell hi-vis, overalls and safety clothing online to tradies and small businesses, with stock sent from a supplier or your spare room.

Rows of hi-vis jackets and overalls hanging on racks in a store.
Startup costA$1.5k to A$8k
Monthly revenueA$500 to A$4k
Time needed8+ h/week
First incomeWeeks
  • A$1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A small online shop selling protective clothing such as hi-vis shirts and jackets, overalls, work pants and rain gear. You can hold a modest amount of stock at home or have a wholesaler send orders directly to customers.

Your first three steps

  1. Talk to a few wholesalers or distributors about trade accounts, minimum orders and drop-shipping options
  2. Choose a narrow range to start, such as hi-vis and overalls for one trade, and set up a simple online shop
  3. Contact local tradies and small businesses with a starter price list and offer a small-business discount
Who pays

Tradies, small building and landscaping firms, farms, and employers who need to kit out a few staff.

How it makes money

You buy at wholesale prices and sell at a markup. Bulk orders for small businesses and repeat purchases of core items such as hi-vis shirts help build steady sales.

Skills that help
  • Basic online shop setup
  • Knowing work clothing and safety standards
  • Customer service and order handling
Watch out for
  • Check which Australian Standards apply to the products you sell (for example hi-vis day and night wear) and that your supplier can show compliance
  • Australian Consumer Law applies to returns, refunds and product descriptions, so check your obligations
  • Register for an ABN, and check when you need to register for GST
  • Sizing and returns can eat into margins, so set a clear returns policy
  • Check your insurance needs, such as product liability cover

Deep research report · Australia

Everything you need to start: online workwear and hi-vis store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online workwear store in Australia?

Startup costs are estimates, typically around $1,500 to $8,000, depending on how much stock you hold and how you set up your shop. Get your own quotes for stock, website and insurance.

How much can an online hi-vis and workwear shop earn?

Monthly revenue is an estimate, typically around $500 to $4,000, depending on your range, pricing and how many customers you attract. The estimate assumes at least about 8 hours a week.

What rules should I check before selling safety clothing online in Australia?

Check which Australian Standards apply to your products and that your supplier can show compliance. Also check Australian Consumer Law obligations on returns and descriptions, ABN and GST registration, and whether you need product liability insurance.

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Photo: ZeeChow on Pixabay

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