Independent running shop with gait advice

Local runners from beginners to marathon trainers, parkrun regulars, run club members and people returning to fitness.

Profit on the difference between wholesale and retail prices of shoes, clothing and accessories. Repeat purchases come as runners replace shoes regularly.

• Knowledge of running and footwear
• Customer service and good listening
• Stock buying and managing cash flow

• Stock is a big upfront cost, and unsold sizes and old models tie up cash
• Brands may set minimum orders or restrict who they supply, so check before signing a lease
• Public liability and contents insurance, plus workers compensation once you hire
• Check lease terms, council signage and fit-out rules with your local council
• Register for GST once turnover reaches the threshold, and check your obligations with the ATO
• Gait advice is about fit and comfort, so avoid making medical claims

Estimates put startup costs at typically around $60,000 to $200,000, depending on your premises, fit-out and how much stock you buy. Stock is a big upfront cost, and unsold sizes and old models can tie up cash.

Monthly revenue is typically estimated at around $15,000 to $45,000, depending on location, stock range and how many regular customers you build. That is revenue, not profit, so rent, stock and wages come out of it.

Check whether brands set minimum orders or restrict who they supply before you sign a lease. Also check lease terms, council signage and fit-out rules, insurance, GST registration with the ATO, and keep gait advice free of medical claims.