Start an online shoe store from home

Online shoppers looking for a particular style, size or fit that big stores don't stock well.

You sell shoes at a markup over wholesale cost and add postage fees or free-shipping thresholds. Repeat customers and add-ons like socks and shoe care help lift each order.

• Setting up an online store
• Product photography and descriptions
• Stock tracking and handling returns

• Returns for wrong sizes can be costly, so write a clear sizing guide and returns policy
• Some brands restrict who can sell online, so check supplier agreements
• Australian Consumer Law applies to online sales, including refunds and consumer guarantees
• Check with your local council whether running a home-based business and storing stock at home needs approval
• Public liability and stock insurance, and GST registration once you reach the turnover threshold

Startup costs are estimates, typically around $4,000 to $20,000, depending on how much stock you buy, your website setup and any storage space. A focused range, such as wide-fit or kids' shoes, can help you start leaner.

Check Australian Consumer Law obligations on refunds and consumer guarantees, any supplier agreements restricting online sales, and council rules on storing stock at home. Also check insurance and GST registration once you reach the turnover threshold.

Monthly revenue is estimated at typically around $2,000 to $10,000, depending on your range and customers. You would typically need at least around 10 hours a week. Returns for wrong sizes can be costly, so write clear sizing guides.