Singing telegram booking agency

Take the bookings and send a small team of performers to celebrations across your city.

Startup costA$1k to A$5k
Monthly revenueA$1k to A$5k
Time needed10+ h/week
First incomeMonths
  • A$1k-5k
  • Part-time
  • From home

Estimates for a small start in Australia, not guarantees.

What it is

You run the brand, website and bookings, and send contracted performers in different costumes or styles to parties, workplaces and events. You may still perform some jobs yourself.

Your first three steps

  1. Recruit two or three performers with different styles, and agree pay rates and a simple contractor agreement
  2. Build a booking website with clear packages, prices and sample videos
  3. Contact local venues, event planners and workplaces to introduce your service and offer a trial booking
Who pays

Customers arranging surprises, plus corporate clients, venues and event planners wanting regular entertainment.

How it makes money

You charge the customer a booking fee and pay performers a set amount per job, keeping the difference. Corporate and repeat clients add steadier work.

Skills that help
  • Marketing and online bookings
  • Recruiting and managing performers
  • Scheduling and customer service
  • Basic bookkeeping
Watch out for
  • Check whether your performers are genuinely contractors or employees, as this affects workers compensation, super and tax (the ATO and your state body can advise)
  • Public liability insurance covering your performers, and check what your policy includes
  • Music licensing for performances, so check what applies with APRA AMCOS
  • Registering for GST once turnover reaches the threshold
  • Safety and conduct standards for performers going to private homes, including clear rules on content and last-minute cancellations

Deep research report · Australia

Everything you need to start: singing telegram booking agency

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a singing telegram agency?

Startup costs are typically around $1,000 to $5,000, depending on your website, branding, costumes and marketing. These are estimates only, so check them against your own plans.

How much can a singing telegram booking agency make?

Monthly revenue is typically around $1,000 to $5,000, depending on how many bookings you win and how many performers you send out. That is revenue before paying performers and other costs, and these figures are estimates only.

What rules should I check before running a performer agency?

Check whether your performers are contractors or employees, as this affects workers compensation, super and tax. Also check public liability cover for performers, music licensing with APRA AMCOS, GST registration, and safety and conduct standards for private homes.

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