Trade-Only flower wholesaler with a cool room

Florists, wedding and event businesses, funeral directors, supermarkets or grocers without their own buyers, and other trade buyers.

You sell at trade prices by the bunch, box or bucket, with account customers, pre-orders for busy periods like Mother's Day and Valentine's Day, and optional delivery fees.

• Buying well and managing stock freshness
• Pricing, invoicing and trade accounts
• Customer service under early-morning pressure

• Stock wastage and tight margins, so work out your break-even before signing a lease
• Cool room running costs and equipment breakdowns
• Check zoning and council approval for your premises and trading hours
• Public liability, stock and property insurance, plus workers compensation once you hire
• Customers paying late on trade accounts, so set clear credit terms
• Check state rules on moving plant material across borders if you import or buy interstate

Startup costs are typically around $25,000 to $80,000, depending on your premises, cool room and opening stock. These are estimates, so work out your break-even point before signing a lease.

Monthly revenue is typically estimated at around $10,000 to $50,000, depending on your customer base and range. That is revenue, not profit, so allow for stock wastage, tight margins and cool room running costs.

Check zoning and council approval for your premises and trading hours. Also look into public liability, stock and property insurance, workers compensation once you hire, credit terms for trade accounts, and state rules on moving plant material.