Hong kong cafe pop-up and market stall

Market and festival visitors, community event guests and regulars who follow you on social media.

Per-item sales on market days and event weekends. You can add catering orders for offices or community groups once you have a following.

• Cooking a short menu consistently
• Fast service in a busy setting
• Social media and local marketing
• Basic bookkeeping

• Temporary or mobile food permits from your public health unit, which are usually per event or per season
• Prep generally has to happen in an approved kitchen, not a home kitchen, so check local rules
• Commercial general liability insurance, which markets and events often require
• Certified food handler requirements and allergen rules
• Winter and bad weather cut outdoor events, so plan for a seasonal income
• Market stall fees and event rules vary, so check them before you commit

Startup costs are typically around $3,000 to $15,000, depending on your stall setup, equipment and kitchen arrangements. These are estimates, so price your menu and event fees before you commit to a season.

Monthly revenue is typically estimated at around $1,500 to $7,500, depending on how many events you do, your menu and your location. Plan for at least 12 hours a week. Winter and bad weather can reduce outdoor events.

Check temporary or mobile food permits with your public health unit, which are usually per event or season. Also check that prep happens in an approved kitchen, plus insurance, food handler and allergen rules, and stall fees.