Online importer of a niche product line

Bring in a small range of products from overseas suppliers and sell them to Canadians online from home.

Startup costC$2k to C$10k
Monthly revenueC$1k to C$5k
Time needed10+ h/week
First incomeMonths
  • C$2k-10k
  • Side hustle
  • From home

Estimates for a small start in Canada, not guarantees.

What it is

You find a niche product line (for example kitchenware, pet accessories or hobby supplies), order from overseas manufacturers or wholesalers, and handle shipping and customs. You sell through your own website or online marketplaces and store stock at home or in a small storage unit.

Your first three steps

  1. Pick one niche, then work out a full landed cost per item, including shipping, duties, taxes and marketplace fees, before choosing a product
  2. Order samples from two or three suppliers and test quality, delivery time and communication
  3. Register your business, get a Business Number from the CRA, and ask a customs broker how to set up an import account
Who pays

Canadian consumers buying online who want products that are hard to find locally or better value than local options.

How it makes money

You sell at a retail price above your landed cost (product, shipping, duties, taxes and fees). Repeat orders and a few bestsellers matter more than a wide range.

Skills that help
  • Researching products and suppliers
  • Negotiating and communicating with overseas suppliers
  • Organising orders, stock and shipping
  • Basic online selling and marketing
Watch out for
  • Check whether your products need Health Canada or other safety, labelling or bilingual packaging approval before you sell them
  • Duties, GST/HST and customs brokerage fees can eat your margin, so check the tariff classification and rates for your product
  • Check with your municipality about rules for home-based businesses and storing stock at home
  • Ordering too much stock up front ties up your cash, so start with small test orders
  • Check your insurance options, including product liability cover

Deep research report · Canada

Everything you need to start: online importer of a niche product line

Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online import business?

Startup costs are typically estimated at around $2,000 to $10,000, depending on the product line and how much stock you order. Ordering too much up front ties up cash, so start with small test orders.

What do I need to check before importing products to sell in Canada?

Check whether your products need Health Canada or other safety, labelling or bilingual packaging approval. Also check duties, GST/HST and customs brokerage fees for your product's tariff classification, and your municipality's rules for home-based businesses and storing stock at home.

How much can an online importer earn?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your product, pricing and sales channels. Duties, GST/HST and brokerage fees can eat your margin, so check these costs, and expect at least 10 hours a week.

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