How to start an online magic shop in Canada

Hobbyists, beginners, parents buying gifts, and working magicians such as party and stage performers.

You earn the margin between wholesale and retail prices on each item. Bundles such as starter kits, and repeat sales to performers, help lift the average order.

• Knowing magic or willingness to learn it
• Online selling and basic website setup
• Customer service and product demos on video
• Inventory and shipping organization

• Register for GST/HST once you pass the small supplier threshold, and check how provincial sales taxes apply to online sales
• Check supplier rules on selling secret methods, and avoid copying or reselling exposed or pirated tricks
• Shipping costs and customs charges on imported stock can cut into margins
• Check whether your municipality requires a home-based business licence if you store stock at home

Startup costs are typically estimated at around $1,500 to $8,000, depending on how much stock you hold, whether suppliers ship directly to customers and how you build your website. Imported stock may add shipping and customs charges.

Estimated monthly revenue is typically around $500 to $4,000, depending on your range, how well you demonstrate products on video, your marketing and your hours. The estimates assume at least about 8 hours a week, and results vary.

Check when to register for GST/HST once you pass the small supplier threshold and how provincial sales taxes apply online. Also check supplier rules on selling secret methods, avoid copied or pirated tricks, and check home-based business licence rules if you store stock at home.