Sync licensing catalogue for film, TV and ads
Build a catalogue of cleared songs and license them to producers, ad agencies and content creators online.
- C$800-4k
- Side hustle
- Online
Estimates for a small start in Canada, not guarantees.
What it is
A publishing business focused on placing music in film, TV, advertising, games and online video. You hold or control the publishing rights, so buyers can license quickly.
Your first three steps
- Gather 20 to 50 songs or tracks where you can prove you control the rights, and tag them with moods, genres and clean metadata
- Set up a simple online catalogue or profile, and join a sync pitching platform or music supervisor directory
- Pitch to local producers, ad agencies and production companies with short, targeted playlists
Who pays
Film and TV producers, ad agencies, game developers, video creators and music supervisors who need music cleared for a project.
How it makes money
One-off sync licence fees for each placement, plus performance royalties collected when the project is broadcast or streamed.
Skills that help
- Ear for what suits a scene or brief
- Contract and rights knowledge
- Networking and pitching
- Organising metadata and files
Watch out for
- Only license music where you control both the composition and, if needed, the master recording, as unclear ownership can lead to disputes
- Check how SOCAN registration and licensing work for your songs and what your agreements with writers should cover
- Placements can take many months to land and are never guaranteed
- Ask a music lawyer to review your licence templates
- Check whether you need to register for GST/HST once your sales grow, and check any home-based business rules in your municipality
Deep research report · Canada
Everything you need to start: sync licensing catalogue for film, TV and ads
Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a sync licensing business in Canada?
Startup costs are typically estimated at around $800 to $4,000, depending on how you build your catalogue, your licence templates and your online setup. A music lawyer's review of your templates is worth planning for.
How much can a sync licensing catalogue earn?
Monthly revenue is typically estimated at around $400 to $2,000, depending on catalogue size and how often you land placements. Placements can take many months to arrive and are never guaranteed.
What should I check before licensing music for film and TV?
Check that you control both the composition and, if needed, the master recording, as unclear ownership can cause disputes. Also check how SOCAN registration works for your songs, what your writer agreements should cover, and GST/HST registration.
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