Online needlework and stitching shop

Sell embroidery, cross-stitch kits, threads and fabrics to hobby stitchers across Canada.

Startup costC$1.5k to C$7k
Monthly revenueC$500 to C$4k
Time needed8+ h/week
First incomeMonths
  • C$1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in Canada, not guarantees.

What it is

An online store selling stitching kits, embroidery floss, linen and Aida fabric, hoops and needles, usually run from a spare room with stock bought wholesale. You could focus on a niche such as modern embroidery, samplers or beginner kits.

Your first three steps

  1. Choose a niche and contact Canadian and international suppliers about wholesale terms and minimum orders
  2. Set up a simple online store, with clear shipping rates for Canada and the US, and photograph your first products
  3. Share your stitching on social media and join stitching communities to find your first customers
Who pays

Hobby stitchers, gift buyers, crafters new to embroidery and people who want kits and supplies not stocked in big craft stores.

How it makes money

Profit on each item sold, usually the difference between wholesale and retail price. Curated kits, bundles and repeat orders for thread and fabric lift the average order.

Skills that help
  • Knowledge of stitching and materials
  • Product photography and listings
  • Stock tracking and packing orders
  • Social media or email marketing
Watch out for
  • Check whether you need to register for GST/HST once sales pass the small supplier threshold, and how provincial sales tax applies to your sales
  • Check with your municipality whether a home-based business licence is needed, and whether stock storage at home is allowed
  • Shipping costs and cross-border duties can eat into margins, so test your pricing
  • Copyright: sell only kits and patterns you have the right to resell, and do not copy others' designs
  • Tying up money in slow-selling stock, so start with a small range

🔒 Full research report for Canada

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start an online needlework shop?

Estimates suggest startup costs are typically around $1,500 to $7,000, depending on how much wholesale stock you buy, your website and packing supplies. Starting with a small range avoids tying up money in slow-selling stock.

How much can an online stitching shop earn?

Monthly revenue is estimated at typically around $500 to $4,000, depending on your niche, range and how many customers you reach. Shipping costs and duties can eat into margins, so test your pricing.

What rules should I check before selling stitching kits online?

Check when to register for GST/HST and how provincial sales tax applies, and whether your municipality requires a home-based business licence. Also check copyright: sell only kits and patterns you have the right to resell.

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