Branded merchandise reseller (home-based)

Source pens, mugs, bags and shirts with a client's logo and sell them to local businesses and groups.

Branded pens, mugs and tote bags displayed on a table ready for printing.
Startup costC$300 to C$3k
Monthly revenueC$500 to C$5k
Time needed8+ h/week
First incomeWeeks
  • C$300-3k
  • Side hustle
  • From home

Estimates for a small start in Canada, not guarantees.

What it is

You act as the middleman: a client tells you what they need, you pick products from supplier catalogues, arrange the logo printing or embroidery, and deliver the finished order. No stock is held until an order is placed.

Your first three steps

  1. Open trade accounts with a few Canadian promotional product distributors and wholesalers and request sample catalogues
  2. Put together a simple catalogue or website with 20 to 30 popular items and a quote template
  3. Contact 10 local businesses, clubs or teams this month and offer a free quote and a sample
Who pays

Small businesses, trades, clubs, sports teams, non-profits, schools and organizers of local events and trade shows.

How it makes money

You buy at wholesale from suppliers and add a margin to each order, plus setup or artwork fees where suitable. Repeat orders from the same clients bring steady work.

Skills that help
  • Selling and following up with business clients
  • Organized with deadlines and order details
  • Basic design sense and attention to detail
Watch out for
  • Check whether your municipality requires a home-based business licence
  • Register your business name with your province and check when you need to register for GST/HST
  • Check product safety and labelling rules for items like children's products and textiles
  • Make sure you have the right to use any logos and artwork a client supplies
  • Mistakes in printing are costly, so always get written proof approval before production
  • Ask your insurer whether commercial general liability and product liability cover suits your business

Deep research report · Canada

Everything you need to start: branded merchandise reseller (home-based)

Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a branded merchandise reseller business?

Estimates suggest startup costs typically around $300 to $3,000, depending on your setup and how you source products. You act as the middleman and hold no stock until an order is placed.

How much can a home-based promotional products reseller earn?

Monthly revenue is typically estimated at around $500 to $5,000, depending on how many clients you win and how large their orders are. The estimate assumes at least about 8 hours of work a week.

What rules should I check before reselling branded merchandise in Canada?

Things to check: whether your municipality requires a home-based business licence, provincial business name registration, when to register for GST/HST, product safety and labelling rules for items like children's products and textiles, and your right to use client logos.

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