Online wig and hairpiece store

Sell wigs and hairpieces online to Canadian customers, with video fitting advice and easy returns.

Wigs on mannequin heads displayed on shelves in a styling shop.
Startup costC$1.5k to C$7k
Monthly revenueC$500 to C$5k
Time needed8+ h/week
First incomeWeeks
  • C$1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in Canada, not guarantees.

What it is

An online shop selling ready-to-wear wigs, toppers and hairpieces, either held in small stock or shipped from a supplier. You offer help choosing colour, cap size and style by email, chat or video call.

Your first three steps

  1. Request samples from two or three wig suppliers and compare quality, prices and shipping times to Canada
  2. Set up a simple online store and write clear size, colour and returns guides
  3. Post helpful content on social media and in hair loss support groups, then offer a launch discount for early reviews
Who pays

People with hair loss from medical treatment or alopecia, people who want a style change, and costume or performance customers.

How it makes money

Profit on each item sold, plus optional paid extras such as a virtual consultation, basic styling or care products.

Skills that help
  • Knowing wig types, caps and fibres
  • Online selling and product photography
  • Patience and sensitivity with customers
Watch out for
  • Check whether you need to register for GST/HST once sales pass the small supplier threshold
  • Import duties and shipping costs when buying from overseas suppliers, check with the Canada Border Services Agency
  • Returns policy for hygiene items, make it clear before purchase
  • Check with your municipality whether a home-based business licence is needed if you store stock at home
  • Quebec sales need French-language website content, check the local rules

Deep research report · Canada

Everything you need to start: online wig and hairpiece store

Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online wig store in Canada?

Startup costs are typically estimated at around $1,500 to $7,000, depending on whether you hold stock or ship from a supplier, plus your website and photography. A small starting range keeps early spending manageable.

How much can an online wig store make per month?

Monthly revenue is typically estimated at around $500 to $5,000, depending on your range, marketing and how much fitting advice you offer. This is revenue before stock, shipping, returns and other costs.

What should I check before selling wigs online in Canada?

Check GST/HST registration once sales pass the small supplier threshold, and import duties and shipping costs through the CBSA if buying overseas. Also check your returns policy for hygiene items, home-based licensing, and Quebec French-language website rules.

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Photo: djedj on Pixabay

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