Local airsoft shop with a counter

Local players, regulars from nearby skirmish sites and clubs, and newcomers wanting advice before buying.

Mark-up on replicas and accessories, repeat sales of BBs and batteries, and paid extras such as upgrades, repairs or bundles for new players.

• Strong product knowledge
• Friendly, patient customer service
• Stock control and basic technical repairs

• Check the current rules before you sell any replica. Selling imitation firearms to under-18s is an offence. Selling a realistic imitation firearm is only allowed where a legal defence applies, such as the buyer being a regular skirmisher. Two-tone replicas are treated differently, so confirm how the rules apply to each item
• Check the legal power limits for airsoft guns before you stock any item. Replicas above those limits may be treated as air weapons or firearms, with stricter rules. In Scotland, air weapon rules differ, so check with Police Scotland if you trade there
• Check planning use class and lease terms for the premises with your council
• Public liability, product liability and stock and theft insurance, and good security for the stock
• Rent and stock costs are fixed even when sales are slow
• Seasonal swings, so keep some cash in reserve

Estimates suggest startup costs are typically around £15,000 to £50,000, depending on your premises, fit-out and stock. Rent and stock costs are fixed even when sales are slow, so keep some cash in reserve.

Monthly revenue is typically estimated at around £6,000 to £25,000, depending on location, range and any online sales. Seasonal swings are possible, so it helps to plan for quieter months.

Check the current rules before selling any replica, including age limits, when realistic imitation firearms can be sold, two-tone replicas and legal power limits. Scottish rules differ. Also check planning use class, lease terms and insurance.