Online ex-display appliance seller

Sell ex-display and end-of-line appliances online from a small storage unit, with local delivery to homes and landlords.

Fridges and washing machines displayed in an appliance showroom.
Startup cost£3k to £15k
Monthly revenue£2k to £10k
Time needed15+ h/week
First incomeWeeks
  • £3k-15k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

3,400 UK companies in this field, 30% registered in the last 2 years

SIC 47540 “Retail sale of electrical household appliances in specialised stores”. Source: Companies House, November 2026.

What it is

A low-overhead appliance business with no high-street shop. You buy ex-display, graded and end-of-line machines, store them in a small unit, list them online and deliver locally.

Your first three steps

  1. Ask wholesalers, liquidators and retailers who sell ex-display or graded stock about trade accounts
  2. Rent a small storage unit or use a garage, and start with a handful of fast-selling items such as washing machines and fridge freezers
  3. List your first items on a marketplace and your own simple site, then offer landlords and letting agents a bulk price
Who pays

Budget-conscious households, landlords and letting agents who need several machines at a good price.

How it makes money

The gap between your trade buying price and your selling price, plus delivery and removal charges. Bulk deals to landlords can help.

Skills that help
  • Spotting good deals when buying stock
  • Online listings and photos
  • Customer service and arranging deliveries
Watch out for
  • Rules on selling electrical goods safely, including checks on used items, check Trading Standards guidance
  • Distance selling rules give online buyers cancellation rights, check what applies
  • WEEE take-back duties for sellers of electrical equipment, check what applies to you
  • Storage insurance, public liability and goods-in-transit cover
  • Running a business from home or a garage may need permission from your landlord, lender or council
  • Damage in transit and heavy lifting, plan help for deliveries

Deep research report · UK

Everything you need to start: online ex-display appliance seller

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start selling ex-display appliances online?

Startup costs are typically around £3,000 to £15,000, depending on how much stock you buy, the size of your storage unit and your delivery set-up. These are estimates, so plan your first stock purchase carefully.

How much can an online appliance seller make?

Monthly revenue is typically around £2,000 to £10,000, depending on the stock you can source, your pricing and how many local deliveries you handle. Plan for at least about 15 hours a week.

What rules should I check before selling appliances online?

Check Trading Standards guidance on selling electrical goods safely, including checks on used items, plus distance selling cancellation rights and WEEE take-back duties. Also check storage, public liability and goods-in-transit insurance.

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Photo: stevepb on Pixabay

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