White goods trade wholesaler from a small unit

Hold stock of fridges, washers and cookers in a small unit and supply landlords, builders and independent appliance shops.

Startup cost£15k to £60k
Monthly revenue£10k to £50k
Time needed30+ h/week
First incomeMonths
  • £15k-60k
  • Full-time
  • Own premises

Estimates for a small start in the UK, not guarantees.

Official data

1,448 UK companies in this field, 32% registered in the last 2 years

SIC 46439 “Wholesale of radio, television goods & electrical household appliances (other than records, tapes, CD's & video tapes and the equipment used for playing them)”. Source: Companies House, November 2026.

What it is

A trade wholesale business based in a small rented unit, holding larger appliances such as washing machines, fridges, cookers and dishwashers. You might buy new, end-of-line, ex-display or packaging-damaged stock in bulk and sell it on to trade buyers.

Your first three steps

  1. Visit local trade customers such as independent shops, letting agents and builders to learn what they buy and what they pay now
  2. Open trade accounts with manufacturers, distributors or liquidation sellers and agree minimum order quantities
  3. Price up a small unit, delivery vehicle, stock insurance and handling equipment before committing to a lease
Who pays

Independent appliance retailers, landlords and letting agents, property developers, builders and kitchen fitters.

How it makes money

You earn the margin between bulk buying prices and your trade prices, often with extra from delivery charges. Larger, repeat orders from a few accounts keep stock moving.

Skills that help
  • Buying and negotiating
  • Stock control
  • Customer service with trade buyers
  • Handling heavy goods safely
Watch out for
  • Check product safety and marking rules, and your obligations under the WEEE regulations
  • Stock is a big upfront cost and can lose value if models are replaced, so start with fast-selling lines
  • Check insurance for stock, public liability, goods in transit and employer's liability if you hire
  • Heavy items bring manual handling and vehicle risks, so check training and equipment needs
  • Check the unit's lease terms, permitted use and fire safety requirements
  • Credit risk from trade customers, so check terms and consider credit checks
  • Check when you would need to register for VAT

Deep research report · UK

Everything you need to start: white goods trade wholesaler from a small unit

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a white goods wholesaler?

Startup costs are typically around £15,000 to £60,000, depending on the unit, how much stock you buy and your handling equipment. These are estimates, and starting with fast-selling lines can reduce the risk of unsold stock.

How much can a white goods wholesaler earn?

Monthly revenue is typically around £10,000 to £50,000, depending on stock levels, the models you carry and your trade customer base. These are estimates, and you would usually need at least around 30 hours a week.

What rules should I check before wholesaling appliances?

Check product safety and marking rules and your WEEE obligations. Also check the unit's lease terms, permitted use and fire safety requirements, insurance for stock and transit, manual handling training, and when you would need to register for VAT.

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