Online baby and toddler clothes shop

New parents, grandparents, friends and family buying gifts for baby showers and new arrivals.

You buy stock wholesale (or make or source your own) and sell at retail price. Gift sets and personalised items can carry a higher margin.

• Choosing products that parents will like
• Basic online shop setup and product photos
• Organised stock and order handling

• Children's clothing safety rules, such as drawstrings and flammability. Check the current requirements with Trading Standards
• Consumer rights for online sales, including the 14-day cancellation right. Check the details for distance selling
• Unsold stock as sizes and seasons change, so start with small orders
• Check whether your landlord or mortgage lender allows storing stock at home
• Register as a sole trader with HMRC, and check VAT once your turnover grows

Estimates suggest typically around £500 to £4,000, depending on how much stock you buy and how you set up your shop. Starting with small orders helps limit unsold stock as sizes and seasons change.

Monthly revenue is typically estimated at around £300 to £3,000, depending on your products, niche and how many customers you reach. Estimates suggest at least about 8 hours a week of work.

Check children's clothing safety rules, such as drawstrings and flammability, with Trading Standards. Also check consumer rights for online sales, including the 14-day cancellation right, register as a sole trader with HMRC, and check VAT as turnover grows.