Canoe and kayak shop near the water

Local paddlers, holiday visitors, families, anglers, clubs and outdoor centres.

Margins on boats and kit, plus add-ons such as roof bars and accessories. Some shops add hire, repairs or second-hand sales for extra income.

• Good knowledge of paddlesports and kit
• Retail selling and customer service
• Managing stock and cash flow
• Building ties with local clubs

• Stock is a big upfront cost and boats take up lots of space, so keep the first order small
• Trade is seasonal in most areas, so plan cash flow for the winter months
• Lease terms, business rates and planning use for the premises, check with the landlord and your council
• Buoyancy aids and safety gear should meet relevant standards, check with suppliers
• Public liability, stock and contents insurance, and employer's liability if you hire staff

Startup costs are estimated at typically around £15,000 to £60,000, depending on the premises, lease terms and how much stock you buy. Stock is a big upfront cost and boats take up lots of space, so keep the first order small.

Monthly revenue is estimated at typically around £4,000 to £20,000, depending on your location, stock range and the time of year. Trade is seasonal in most areas, so plan your cash flow for the winter months.

Check the lease terms, business rates and planning use for the premises with the landlord and your council. Check with suppliers that buoyancy aids and safety gear meet relevant standards, and look into public liability, stock and contents insurance.