Start an online clothes store

Sell a focused range of clothing through your own website, without paying for shop rent.

Startup cost£1k to £8k
Monthly revenue£300 to £5k
Time needed8+ h/week
First incomeMonths
  • £1k-8k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

What it is

An online shop selling clothing in a specific niche, such as sustainable basics, plus-size, activewear or vintage, using a website builder and a small stock held at home or with a fulfilment service.

Your first three steps

  1. Choose a niche and check what similar online shops charge and how they present their products
  2. Find a supplier and order a small test range, then photograph it well
  3. Set up a simple online shop with clear sizing, delivery and returns pages
Who pays

Online shoppers across the UK who are looking for a particular style or size range that high street shops do not cover well.

How it makes money

You sell at a mark-up over your buying cost. After postage, returns, payment fees and advertising, what is left is your margin.

Skills that help
  • Choosing products that sell
  • Product photography and writing descriptions
  • Social media and online marketing
  • Order handling and customer service
Watch out for
  • Distance selling rules: customers usually have a right to cancel and return online orders, so check the current rules
  • Returns are common in clothing, so factor the cost into your prices
  • Clear product labelling and accurate descriptions, and check textile labelling requirements
  • Paid advertising costs can eat margins quickly
  • Register with HMRC as self-employed and check when VAT applies
  • Data protection basics for customer details, and check whether you need to register with the ICO

Deep research report · UK

Everything you need to start: online clothes store

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online clothes store?

Startup costs are typically around £1,000 to £8,000, depending on your opening stock, website set-up and photography. These are estimates, and paid advertising can add to costs quickly, so budget for it.

What rules should I check before selling clothes online?

Check the current distance selling rules, including customers' right to cancel and return orders, and textile labelling requirements. Also check HMRC self-employed registration, when VAT applies, and data protection basics, including whether you need to register with the ICO.

How much revenue can an online clothes store make?

Monthly revenue is typically around £300 to £5,000, depending on your niche, marketing and range. That is revenue, not profit, and returns are common in clothing. It can start from about 8 hours a week.

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