Small trade counter for paints and finishes

Run a local trade counter in a small unit, stocking paints and finishes for decorators and joiners.

Shelves of paint tins and varnish cans in a trade supply warehouse.
Startup cost£15k to £70k
Monthly revenue£6k to £30k
Time needed40+ h/week
First incomeMonths
  • £15k-70k
  • Full-time
  • Own premises

Estimates for a small start in the UK, not guarantees.

Official data

2,599 UK companies in this field, 25% registered in the last 2 years

SIC 46750 “Wholesale of chemical products”. Source: Companies House, November 2026.

What it is

A small unit on an industrial estate with a trade counter, stocking popular paints, primers, varnishes, fillers and sundries, with colour matching and local delivery as add-ons.

Your first three steps

  1. Visit local decorators and joiners to find which products and brands they want and which gaps merchants leave
  2. Look at small unit rents and business rates in your area, and speak to wholesalers about opening accounts and stock terms
  3. Build a realistic budget covering the unit, stock, shelving and any tinting machine before committing to a lease
Who pays

Local decorators, joiners, builders, landlords and property maintenance firms who want quick collection and advice.

How it makes money

Margin on stock sold over the counter and by account, with extra income from colour mixing, delivery and trade account customers.

Skills that help
  • Strong product knowledge
  • Stock control and ordering
  • Customer service and negotiating with suppliers
Watch out for
  • Rent, business rates and stock tie up a lot of cash, so build a cautious budget
  • Check planning use class and fire safety rules for storing paints and solvents, and speak to your council and fire authority
  • Shop or buildings and contents insurance, public liability, and employer's liability if you hire
  • Tinting machines and chemicals need training and proper handling, check health and safety rules (COSHH)
  • Large merchants and online sellers compete hard on price, so service and local knowledge matter

Deep research report · UK

Everything you need to start: small trade counter for paints and finishes

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a paint trade counter?

Startup costs are typically around £15,000 to £70,000, depending on your unit, rent, business rates and how much stock you carry. These are estimates, so build a cautious budget as rent and stock tie up a lot of cash.

How much can a small trade counter take each month?

Monthly revenue is typically around £6,000 to £30,000, depending on your range, location and local trade customers. Large merchants and online sellers compete on price, so service matters. Revenue is not the same as profit.

What rules should I check before opening a trade counter?

Check planning use class and fire safety rules for storing paints and solvents with your council and fire authority. Also check COSHH health and safety rules for tinting machines and chemicals, plus buildings, contents, public liability and employer's liability insurance.

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Photo: stux on Pixabay

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