Home-Based marketing for local businesses

Small local businesses such as trades, salons, cafes, gyms and independent shops, plus the occasional start-up.

Monthly retainers for an agreed set of work, plus one-off project fees for things like a launch campaign or a new set of social media templates.

• Social media and paid ads basics
• Clear writing and simple design
• Reporting results in plain English
• Finding and keeping clients

• Professional indemnity and public liability insurance, check what cover suits your work
• Data protection (UK GDPR) and ICO registration, check whether you need to pay the data protection fee
• Rules on advertising and marketing emails, such as ASA guidance and PECR, so check what applies
• Client work can be uneven, so avoid relying on one client for most of your income
• Check whether your landlord or mortgage lender allows you to work from home

Startup costs are typically around £200 to £1,500, depending on the software, equipment and insurance you choose. These are estimates, so work out which tools you actually need before you spend.

Monthly revenue is typically around £500 to £3,500, depending on how many clients you take on and what you charge. These are estimates, and you would usually need at least about eight hours a week.

Check professional indemnity and public liability insurance, and UK GDPR duties including whether you need to pay the ICO data protection fee. Also check ASA guidance and PECR rules for advertising and marketing emails, and whether your landlord or mortgage lender allows working from home.