Online personalised gifts shop

Gift buyers shopping for weddings, new babies, birthdays, Christmas and teachers' gifts.

Each item is sold at a price covering the blank, personalisation, packaging and postage, with extra for gift wrapping or rush orders.

• Product photography and simple listings
• Organising orders and deadlines
• Basic online marketing and customer service

• Consumer rules on returns and cancellations apply to online sales, though made to order items can differ, so check the current guidance
• Check product safety and labelling rules for baby and children's items
• Check public liability and product insurance
• Peak season pressure around Christmas, so set clear order cut-off dates
• Check how you will handle customers' personal data if you collect addresses

Estimates suggest startup costs are typically around £1,000 to £6,000, depending on your embroidery or heat transfer equipment, the items you stock and how you set up your online shop. Starting with a small range can keep costs down.

Estimated monthly revenue is typically around £200 to £3,000, depending on your range, marketing and how busy peak seasons are. Christmas can bring pressure, so set clear order cut-off dates and check revenue against your costs.

Consumer rules on returns and cancellations apply to online sales, though made to order items can differ, so check the current guidance. Also check product safety and labelling rules for baby and children's items, insurance, and how you will handle customers' personal data.