Online specialist outdoor shop

Outdoor enthusiasts across the UK who want expert advice and a curated range rather than endless choice.

You sell products at a margin, either from stock you hold at home or through suppliers who post direct. Buying guides and bundles can raise the average order.

• Knowing your niche and its products
• Writing clear product descriptions and guides
• Basic photography and online shop set-up

• Online sales come with consumer rights on returns and refunds, check the rules for distance selling
• Returns of clothing and boots can eat into margin, so set a clear returns policy
• Competition from large retailers on price, so lean on your expertise
• Storing stock at home may need permission from your landlord or mortgage lender, and check your home insurance
• Public liability and product liability insurance, and VAT registration once you reach the threshold

Startup costs are typically estimated at around £3,000 to £15,000, depending on how much stock you buy, your website set-up and your chosen niche. Starting with a focused range can help keep upfront spending under control.

Monthly revenue is typically estimated at around £1,000 to £8,000, depending on your niche, range and marketing. Returns of clothing and boots can eat into margin, so a clear returns policy matters.

Check the consumer rights rules on returns, refunds and distance selling. Also check insurance, including public liability and product liability, VAT registration once you reach the threshold, and permission from your landlord or mortgage lender if you store stock at home.