Freelance B2B appointment-setting caller

Small B2B firms such as IT support companies, accountants, recruiters, print firms and trades suppliers that want more sales conversations but have no sales team.

Usually an hourly or daily rate, a monthly retainer, or a fee per appointment booked. Many freelancers combine a smaller base rate with a bonus per qualified meeting.

• Confident, friendly phone manner
• Handling rejection calmly
• Clear note-taking and reporting
• Self-discipline when working alone

• Check the Telephone Preference Service (TPS) and Corporate TPS rules. Sole traders and some partnerships can be treated like individuals, so screen your lists
• UK GDPR and PECR apply to the data you use. Check whether you need to pay the ICO data protection fee and who is the data controller (you or your client)
• Check rules on call recording, calling hours and Ofcom's rules on silent and abandoned calls
• Be careful with bought-in contact lists and check where the data came from
• Agree payment terms and what counts as a qualified appointment in writing, so you are not left chasing fees
• Check whether public liability or professional indemnity insurance is worth having, and whether running a business from home needs permission from your landlord or lender

Startup costs are typically estimated at around £200 to £1,000, depending on your headset, phone or calling software, and any CRM or tracking tools. Checking whether insurance is worth having is also part of your budget.

Check Telephone Preference Service and Corporate TPS rules, as sole traders can be treated like individuals. Check UK GDPR, PECR, the ICO data protection fee, call recording, calling hours, Ofcom's silent call rules, and where any bought-in lists came from.

Monthly revenue is typically estimated at around £600 to £3,000, depending on how many clients you take on, your hours and your agreed fees. You might start with around ten hours a week. Agree what counts as a qualified appointment in writing.