Online bare wood furniture shop

Sell plain wooden tables, chairs and storage online for customers to paint or stain at home.

Startup cost£500 to £4k
Monthly revenue£300 to £3k
Time needed8+ h/week
First incomeMonths
  • £500-4k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

What it is

An online shop selling raw or lightly sanded wooden furniture such as chests, bookcases, stools and tables. Customers finish the pieces themselves. You can buy from a supplier who ships direct to the customer, or hold a small amount of stock.

Your first three steps

  1. Contact several UK furniture makers and wholesalers to compare trade prices, delivery terms and whether they ship direct to your customers
  2. Choose a small range of 10 to 20 pieces and set up a simple online shop with clear photos and sizes
  3. Test demand with a few products and share finishing guides on social media to attract buyers
Who pays

DIY fans, upcyclers, first-time home buyers, renters on a budget and people who want furniture in a particular colour or finish.

How it makes money

You sell each piece at a markup on the trade price. Extras like sandpaper, primer, paint and brushes add to each order.

Skills that help
  • Online selling and product listings
  • Good photos and clear descriptions
  • Customer service
  • Organising suppliers and deliveries
Watch out for
  • Furniture sold in the UK must meet fire safety rules for upholstered items and general product safety rules, check with Trading Standards
  • Consumer rights rules for online sales, including the 14 day cancellation right, so check your returns policy
  • Large items are costly to ship and easy to damage, so agree delivery terms with suppliers first
  • Public liability and product liability insurance are worth checking
  • Check whether you need to register with HMRC and when VAT might apply

Deep research report · UK

Everything you need to start: online bare wood furniture shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an unfinished furniture shop online?

Startup costs are typically around £500 to £4,000, depending on whether you hold stock or use suppliers who ship direct, and on your website and photography. These are estimates, so agree delivery terms with suppliers first.

How much can an online furniture shop earn?

Monthly revenue is typically estimated at around £300 to £3,000, depending on your range, your prices and how well your listings and photos attract buyers. Large items are costly to ship and easy to damage, so check your margins.

What rules should I check before selling furniture online?

Check furniture fire safety and general product safety rules with Trading Standards, and consumer rights rules for online sales, including the 14-day cancellation right and your returns policy. Also check insurance, HMRC registration and when VAT might apply.

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