Wedding favours at fairs and pop-ups

Engaged couples and their families, plus venues or planners who recommend suppliers.

Margin on favours sold in bulk, plus personalisation. Stall sales cover some costs, and orders taken at events often become larger later purchases.

• Friendly, confident face-to-face selling
• Eye for attractive displays
• Organising stock, orders and event dates
• Handling payments and simple record keeping

• Public liability insurance is usually required by fair and market organisers
• Check whether the market or council requires a street trading licence or pitch permission
• Food favours need correct labelling and allergen information, and may need food business registration, so check with your council
• Stall fees and travel can eat into profit if footfall is low, so test a few events first
• Register as a sole trader with HMRC and keep records of stock and takings

Startup costs are typically around £500 to £3,500, depending on your stock, display and stall setup. These are estimates, so test a few events before spending heavily on stock.

Monthly revenue is typically around £300 to £3,000, depending on how many fairs you attend, your products and how many orders you convert. These are estimates, and stall fees and travel can eat into profit.

Check that public liability insurance is in place, as organisers usually require it, and whether a street trading licence or pitch permission is needed. Food favours need correct labelling and allergen information, and may need food business registration.