Online wedding accessories shop

Brides, grooms and family members planning a wedding, plus bridesmaids and guests buying gifts.

You earn the difference between what you pay for stock and your selling price. Personalised items and bundles can earn a better margin than plain items.

• Choosing stock that suits a style or budget
• Product photography and writing clear listings
• Packing and posting orders on time
• Customer service

• Consumer rights rules for online sales, including the right to cancel for most distance sales (personalised items are usually treated differently, so check)
• Product safety and labelling rules for items such as confetti, candles or anything sold for children
• Register as a sole trader with HMRC and check when VAT registration would apply
• Check personalised items for copyright or trade mark problems before selling
• Orders are seasonal and deadlines matter, so plan for late deliveries and returns

Startup costs are typically around £500 to £4,000, depending on how much stock you buy, whether you make some items yourself and how you set up your shop. These are estimates, so start with a focused range.

Monthly revenue is typically around £300 to £3,000, depending on your range, pricing and marketing. Orders are seasonal and deadlines matter, so revenue may vary through the year. These figures are estimates, not guarantees.

Check consumer rights rules for online sales, including the right to cancel, which usually works differently for personalised items. Also check product safety and labelling for items such as confetti or candles, sole trader registration and VAT with HMRC, and copyright or trade mark issues.