Online custom t-shirt store

Sell your own T-shirt designs online and let a print partner make and ship each order.

Startup cost$100 to $800
Monthly revenue$100 to $2k
Time needed5+ h/week
First incomeWeeks
  • $100-800
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

5,854 US businesses with employees in this field, +0.9% in a year

NAICS 323113 “Commercial screen printing”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An online store selling T-shirts with your own designs or niche themes. A print-on-demand partner prints and ships each order, so you hold no stock.

Your first three steps

  1. Pick a niche you know well and sketch 5 to 10 designs for it
  2. Compare print-on-demand partners, order samples and check print quality
  3. Open a simple online store and post your designs where your niche audience hangs out
Who pays

Fans of a niche or hobby, local community groups, and people buying gifts online.

How it makes money

You keep the difference between the retail price you set and the print partner's per-shirt cost, plus shipping charges where you apply them.

Skills that help
  • Basic graphic design
  • Social media marketing
  • Spotting niche audiences
Watch out for
  • Don't use trademarked logos, characters or slogans, check intellectual property rules before selling
  • Check your state's sales tax registration rules for online sales
  • Check whether you need a local business license even if you work from home
  • Margins can be thin after platform fees, product cost and ads

Deep research report · US

Everything you need to start: online custom T-shirt store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online T-shirt store?

Estimates suggest startup costs typically around $100 to $800, depending on your store platform, designs and any ads you run. A print-on-demand partner means you hold no stock.

How much can an online T-shirt store earn?

Monthly revenue is typically estimated around $100 to $2,000, depending on your niche, designs and marketing. Margins can be thin after platform fees, product cost and ads, so check the numbers per sale.

What rules should I check before selling custom T-shirts online?

Check intellectual property rules so you don't use trademarked logos, characters or slogans. Also check your state's sales tax registration rules for online sales, and whether you need a local business license even if you work from home.

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