Online Store Setup for Local Shops

Local retailers, makers, boutiques and small brands that sell in person but have no online shop, or have one that doesn't work well.

A fixed project fee per store build, plus optional monthly fees for updates, product uploads and light support.

• Comfortable with Shopify or WooCommerce
• Basic design sense
• Clear communication with non-technical owners

• General liability or professional liability insurance, check what suits you
• Use a written contract that says who owns the store, domain and logins
• Check whether your state charges sales tax on digital services, and register as needed
• Check home occupation rules with your city or HOA if you work from home

Startup costs are typically around $300 to $2,000, depending on your software, portfolio site, insurance and any templates or tools you buy. These are estimates, and a home-based setup keeps most other costs low.

Monthly revenue is typically around $800 to $5,000, depending on how many stores you build and what you charge. The estimates start from about 8 hours a week, so income rises as you take on more projects.

Check which insurance suits you, such as general or professional liability. Use a written contract covering who owns the store, domain and logins. Check whether your state charges sales tax on digital services, and check home occupation rules with your city or HOA.